Using the Participants Tab to Target Your Outreach

  • 4 August 2021
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  • Community Manager
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The “participants” tab for any of your surveys helps you understand your respondents. When you know who is responding to your surveys, you can target your outreach efforts in order to ensure that your survey gets to as many people as possible and a representative sample of your community. 


In order to protect the anonymity of respondents, you will not see the breakdowns by demographics until you have at least 10 respondents. 


Once you have 10 respondents, you can see respondent demographic breakdowns sorted by:

  • Age & Gender: This is shown both as those who have self-reported their age/gender and for those who are verified from their voter registration record

  • Ethnicity: This is shown if your respondents have self-reported their ethnicity

  • Location map: This is shown for verified respondents 

You may see data here even before you have asked your respondents these questions. For example, even if you didn’t add a demographic question on your survey about race/ethnicity, the respondent may have answered this question on another survey. If that’s the case, it will automatically populate on your Participants tab. You will see age, gender, and location for respondents who have been verified. This information comes from their voter registration file, so it will appear even if you didn’t ask these questions on your survey.


For our benchmark products and where relevant, you will see a breakdown by sample type, either probability or non-probably (also known as “opt-in”). You will also see a breakdown by language for surveys that have our new beta multi-language feature enabled. 


You can use this information to: 

  • Increase the number of responses in your non-probability sample (you can find outreach ideas and templates for social media, emails, press releases, and more here)

  • Target your outreach efforts to different communities by primary language spoken

  • Target your outreach to specific areas of your city

  • Focus on outreach to certain groups by ethnicity, gender, and age 


Here is an example of what you can expect to see:


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